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Our Specializations

Integrative Medicine of Central New York specializes in a variety of health services. 

Click through any of these services to learn more or simply scroll down.

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Integrative Oncology

Integrative Oncology (Cancer) Consultations

Dr. Heidi Puc’s greater than 20 year experience in conventional medical hematology and oncology, merged with her ten year experience in integrative medicine and oncology, gives her a very unique ability to serve patients at risk for, diagnosed with, or recovered from cancer.  Typical consultations include the following:

  • Patients with numerous relatives having had cancer, and they wish to reduce their risk for cancer development.

  • Patients just diagnosed with cancer, who need to clarify cancer stage and grade, and would like Dr. Puc’s opinion on their conventional oncologist’s treatment recommendations, including how natural remedies can merge with the conventional, in either the adjuvant (curative) or advanced cancer setting.

  • Patients who have had surgery, radiation therapy, and/or chemotherapy for cancer previously or at the time of consultation and wish to improve their quality of life and decrease side effects from such therapies using an integrative approach.

  • Patients dealing with cancer who decline conventional therapies and would prefer to only use oral and or intravenous herbals and nutraceuticals.

  • Patients who are cancer survivors who wish to reduce their risk for cancer recurrence or development of new types of cancers.

In all of the above scenarios, Dr. Puc focuses on strengthening the patient’s “terrain,” namely the support structure and components of the body dealing with cancer (including immune system, detoxification system, mitochondrial function, gut microbiome, antioxidant and anti-inflammatory potential, and nutrient levels).

Lyme Disease

Integrative Lyme Disease Treatment

Lyme disease, caused by an organism known as Borrelia burgdorferi, is a tick-borne illness that is rapidly spreading worldwide; it is the number one “vector borne” spreading infectious disease in the United States and in Europe, and even countries beyond Europe. It can present as acute disease, from a tick bite alone to a tick bite associated with a bullseye rash, or a presentation that includes associated symptoms (fatigue, muscle and joint aches, headaches, and others). Often, other organisms are carried in the same tick known as co-infectors (examples: bartonella, babesia) which can make diagnosis and treatment challenging. Chronic Lyme disease can present with a host of symptoms that can mimic other conditions such as autoimmune disease and neuropsychiatric disease, and can be difficult to treat, especially when not recognized. Diagnosis and treatment of Lyme disease is further complicated by differing guidelines and treatment philosophies, and the standard testing for Lyme disease is not 100% accurate.

Dr. Puc is a member of, and receives ongoing training through, the International Lyme and Associated Diseases Society (ILADS).


Dr. Heidi Puc has been trained by the International Lyme and Associated Diseases Society (ILADS) and has been mentored by Dr. Richard Horowitz, a world-renowned expert in Lyme disease. She has also worked alongside Dr. Ronald Stram at the Stram Center for Integrative Medicine. Her approach to treatment of Lyme and the co-infectors is a clinical one, hearing the patient’s story and symptoms, assessing their vitals and physical exam, and selecting most appropriate testing for Lyme which includes specialty lab testing. She designs an individualized treatment program for the patient, addressing a detoxifying and anti-inflammatory nutrition plan, physical activity, restful sleep, stress reduction, and, when appropriate, herbals and/or antibiotics (oral or IV), or homeopathic remedies amongst others.

Wellness & Prevention

Integrative Wellness and Prevention

Our current healthcare system is most successful for acute, mechanically correctable disease, but falls short in terms of prevention, integrative practices, and management of many chronic diseases. Costs for healthcare have rapidly escalated yet lifespan is actually declining. The Western approach to healthcare is a disease-management approach and is very reductionistic in view, not addressing whole-person care. Prevention secures less than 5% of the funding in the healthcare industry, despite the large contributions to population health it makes.

Dr. Heidi Puc, with an integrative medicine approach, focuses on whole person care, strengthening a person’s biologic terrain and focusing on health promotion.  She addresses optimum nutrition and herbal/supplement use, physical exercise and rest, resilience and stress management, and social and spiritual connection. Wherever patients are in terms of the spectrum of health and disease, Dr. Heidi Puc will consult as to how to best support their wellness and reduce the risk of illness, as well as to integratively manage any already identified chronic disease processes.


Integrative Nutrition and Holistic Health Coaching

Heidi Baldwin’s Approach: She practices a holistic approach to health and wellness, which means she looks at how all areas of your life are connected. Does stress at your job or in your relationship cause you to overeat?  Does lack of sleep or low energy prevent you from exercising?  Are you eating foods that aren't optimal for your individual body?  Are you consuming too much sugar?  Are you getting enough fat in your diet?  Is your energy field out of balance?  Do you have some sort of spiritual practice that resonates with you?  Do you have FUN on a regular basis?  As you work together, you will look at how all parts of your life affect your health as a whole.  You’ll develop a deeper understanding of the food and lifestyle choices that work best for you, and implement lasting changes that will improve your energy, balance, and health.

Patients/clients can see Heidi for individual consultations to work through dietary needs for specific health situations, or they can embark on a longer health coaching relationship to work on long-term health goals with active support.


Integrative Holistic Nutrition focuses on the importance of incorporating whole foods into your diet, while finding balance in the other things that fuel your life, such as relationships, careers, spirituality, and exercise.  Finding balance in your life, and fueling your body properly is a critical component in the healing process.  What you eat affects everything, so Heidi helps you learn how to make the best choices.

Heidi Baldwin also specializes in seasonal detoxes where she coaches individuals to spend 5 days avoiding toxins while eating delicious seasonally appropriate whole foods that fuel and help repair this body.  This helps the body’s natural detoxification process and allows toxins to be released from the body rather than being stored in the fat cells as is the case when our bodies are overloaded with toxins. Those who enroll in a seasonal detox receive a detoxing handbook, suggested recipes, shopping lists, supplements guide, a variety of bonus materials, daily support, and live detox kick off and wrap-up calls.  The seasonal detox is a great way to reboot your system and learn which foods aren’t your personally best options.



The brain plays an active role is nearly every function of your body. From logic and critical thinking to imagination and talent; from digestion and sleep quality to heart rate and recovery, the brain is there, making sure everything runs smoothly.


So when the brain isn't working properly, it can affect us in many negative ways. When we lose our temper or experience extreme sadness or lack of control, it could very well be that our brain is out of balance. An improperly balanced brain can lead to many neurological problems, such as:


  •  ADHD, Autism & Learning Issues

  •  Anxiety, Depression & PTSD

  •  Concussion & Brain Injuries

  •  Insomnia & Sleep Disorders

  •  Chronic Pain & Fatigue

  •  Memory Loss & Dementia

  •  Stroke & Seizures

  •  Fibromyalgia & More!

We Can Help Balance Your Brain!

IM of CNY offers a scientifically proven system that can safely fine-tune the brain to eliminate the triggers that often cause the issues above. We can also help overcome attention and focus issues, as well as improve memory retention. Best of all, this process is drug-free, safe and non-invasive.


Learn more about our Neurofeedback specialization here!

Sunrise on Nature


For more than 25 years, HeartMath® Institute has been researching the heart-brain connection and learning how the heart influences our perceptions, emotions, intuition and health.

HeartMath® helps you tap into the power and intelligence of your heart – your heart’s intuition – which awakens you to the best version of yourself.

Stress affects the body physically, mentally and emotionally. What can we do about it? 

It is not the event or situation that creates the stress, it is how we respond to it. Emotions have a powerful impact on the human body. Positive emotions like  appreciation, care and kindness feel good and are good for us. They help the systems in our body synchronize and work better. 

Research has shown when we intentionally shift to a positive emotion, the heart rhythms immediately change. This shift in heart rhythms creates a favorable cascade of neural, hormonal and biochemical events that benefit the entire body. 

Learn more about our HeartMath® specialization here!

Women's Health

Women's Health

Jennifer’s experience with over 22 years in Women’s Health and chronic disease management, coupled with her family health experience and interest in Integrative Medicine, allows her to combine conventional medicine and integrative medicine. She believes the evaluation of each individual needs to be comprehensive in regard to their physical, mental, and emotional health. Jennifer believes that wellness plans need to focus on each individual’s uniqueness and lifestyle.

Women’s Health


We offer hormonal saliva testing to use in conjunction with blood testing to obtain a comprehensive picture of the patient’s current state in conjunction with symptoms. Symptom diaries, combined with nutritional evaluation, vitamin and mineral levels will also be utilized. We offer extensive bacterial and fungal profile evaluations for those experiencing chronic GYN infections.


  • Menstrual Irregularities

  • Perimenopausal/menopausal symptoms

  • Chronic GYN infections

  • Pre-Menstrual Symptoms

Hugging a Pillow
Endocrine Health
Poke Bowl

Endocrine Health

We offer evaluation of endocrine function, in relation to thyroid and adrenal function through lab work and saliva testing. Identifying triggers, chronic stress and sources of inflammation are important in building a wellness plan.


  • Thyroid disorders

  • Adrenal dysfunction

  • Blood sugar support

  • Stress response

Gastrointestinal Health

Gastrointestinal Health

We offer comprehensive digestion and stool analysis, evaluation for small intestinal bacterial overgrowth and food allergy/sensitivity testing. GI health is a foundation for overall health and identifying the root cause is our goal to prepare the foundation for healing.


  • Digestion/stool analysis with parasite testing

  • Small intestinal bacterial overgrowth

  • Food allergy/sensitivity

  • Nutritional analysis

Organic Vegetables
Oral IV

Oral and IV Nutraceuticals

Dr. Heidi Puc may recommend certain oral or intravenous (IV) vitamins, herbals, or supplements to help patients with chronic illness to achieve optimal wellness. Although eating whole foods provides the substrates needed for essential bodily functions and enzymatic processes, taking isolated herbals in relatively higher doses is often helpful to restore the balance needed for health in a variety of disorders. High quality oral supplements will be available onsite and by online order at IMofCNY, and a variety of IV therapies of single vitamins or compounded blends will be available in the IMofCNY infusion room.


What are Nutraceutical Infusions?

Every body system requires nutrients to perform efficiently. Nutrients like vitamins and minerals are essential to wellness and health, and nutrient deficiencies can affect how the body performs. Eating right and taking oral supplements can provide nutrients, but must first be digested before entering the bloodstream, which takes time. IV nutraceutical infusions go directly into the bloodstream and begin working immediately, and can be a safe and effective way to help your body heal and build immunity.

Nutraceutical compounds can help your body perform healing, inflammation reduction, tissue repair, and enhance immune function. Vitamins, minerals, amino acids, and antioxidants that are found in food play important roles in health and pain relief. Unfortunately, getting the right combination of these nutrients to absorb through the digestive system can be difficult or inefficient. IV nutraceuticals introduce specific combinations of nutrients in highly absorbable forms to the blood, and are used for maximizing health, performance and treating certain health conditions.

IV nutraceutical therapy uses an IV drip to deliver specific nutrients that can help improve your health, both for preventative wellness and during treatment or recovery. Patients that may benefit from IV nutraceuticals include those with:

  • Chronic pain

  • Cancer

  • Lyme Disease

  • Immune System disorders

IV nutraceuticals are performed in our office and typically take 30 minutes-90 minutes depending on the infusion. Our Providers may recommend IV infusion therapy as part of your wellness plan to enhance your body’s health for improved symptoms or performance. To view a full list of IV therapies offered, ingredients, and additional information, click here.


Therapeutic BioMat

The BioMat is an FDA approved medical device that promotes stress relief while relaxing the muscles of the body through the use of a combination of Far Infrared Rays, negative ions, and the conductive properties of amethyst crystals*. These powerful health stimulators are combined to produce remarkable benefits.  It’s a safe and natural way to experience temporary relief from minor spasms, minor sprains , minor strains, minor joint pain associated with arthritis, and minor muscle pain, especially in the back.  Additional benefits that can be experienced include: reduced stress and fatigue, increase of local circulation/tissue oxygen at the points of BioMat contact, immune system support, improved sleep, and reduced inflammation.

*Amethyst Crystals infused into the top layer of the BioMat are a natural source of Far Infrared Rays (FIR) and negative ions.  Negative ions elevate cellular activity, communication, and purification at the ion channel level, and help to remove toxins.


Dr. Puc is a licensed BioMat distributors for those wishing to purchase their own BioMat.  $100 discounts are available for Health Providers, Veterans, and First Responders.



Cannabidiol or CBD is one of more than 80 chemical substances known as cannabinoids, which are all found in the cannabis plant. CBD is the second most abundant compound in cannabis, or hemp. Full Spectrum CBD is believed to be the best way to consume cannabinoids to receive the medicinal benefits of the plant. Full spectrum means all of the plants cannabinoids are present, including not only cannabidiol (CBD), but also Cannabinol (CBN), Cannabicyclol (CBL), and Cannabichromevarinic Acid (CBCVA) to name a few. There are more than 80 cannabinoids in the cannabis plant, and when all of these cannabinoids are present it creates what is called the entourage effect.


In order for the hemp to be legal in the United States it must contain less than .3% THC or tetrahydrocannibinol. Heidi Baldwin offers a CBD oil from CBD BioCare that is organically grown in Kentucky, fully certified, and legal in all 50 states. At CBD BioCare’s CBD oil is extracted and separated from the very finest medicinal hemp grown. To be legal in all 50 states it must contain less than .3% THC, but their CBD oil contains ZERO THC! It comes from the only large scale, US based, 100% federally registered producer and distributor, of the highest quality medicinal hemp in the United States.

Unlike THC (which is usually a major component of medical marijuana), CBD and the rest of the cannabinoids do not cause a high because it does not act on the same pathways as THC, making CBD oil a good choice for those who do not wish to consume THC. Although the FDA has not yet recognized CBD oil as a treatment or cure for any disease, there are dozens of studies on PubMed discussing the many benefits of using CBD oil as a dietary supplement. 


To learn more, visit, and save 5% on all orders using discount code heidib.

IM of CNY CBD oil
Tick Removal

Tick Removal and Acute Treatment

Dr. Heidi Puc at Integrative Medicine of Central New York offers ACUTE TICK BITE CONSULTATIONS to evaluate you and provide recommendations for testing and treatment based on your individual assessment. She can also perform tick removal in the office, and provide information on where to have the tick tested if you so choose.


A common practice when someone gets a tick bite is to have the tick tested for Lyme disease (borrelia).  This poses some challenges, and patients end up not receiving the treatment they need to prevent tickborne infections. Public health departments only test ticks for borrelia, but not for the other bacteria/co-infectors that can infect ticks.  Additionally, results often take days to weeks to report and the patient misses an important window of time to initiate appropriate treatment.


Most patients we see have been chronically ill with debilitating symptoms for months to years.  If tickborne infections are not properly diagnosed or treated early, people can develop severe symptoms that persist.  Initiating treatment right after a tick bite prevents bacteria from spreading to joints, organs, and the central nervous system and elsewhere.  


A single 200 mg dose of doxycycline has proven to NOT be enough for Lyme disease prophylaxis, and treatment for 20 days or less with antibiotics in someone with a “bullseye” rash has a high failure rate.  In addition, studies have shown ticks can carry multiple bacteria, which could require treatment with different antibiotics.  This explains why up to 50% of people treated following a tick bite go on to develop chronic symptoms. 


Common Misconceptions About Lyme Disease:


  • Ticks need to be attached for 24-36 hours to transmit Lyme disease. This claim has not been substantiated, and evidence has shown that ticks can transmit infections in as little as a few hours.  


  • You need to develop a bullseye rash to have Lyme disease. Although a bullseye rash is diagnostic of Lyme disease, few people develop this rash that go on to develop Lyme disease.  In one study, only 17% of people who developed Lyme disease had a bullseye rash.


If Lyme disease is not diagnosed and treated early, the spirochetes can spread and may go into hiding in different parts of the body. Weeks, months or even years later, patients may develop problems with the brain and nervous system, muscles and joints, heart and circulation, digestion, reproductive system, and skin. Symptoms may disappear even without treatment, and different symptoms may appear at different times.


if you or someone you love has a tick bite, DON’T hesitate-call the experts who will evaluate and guide you to the proper testing and treatment. Remember, the best way to treat Lyme disease is to prevent it!

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